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Case Study: Extra Space Storage

We did a case study on one of advertising clients Extra Space Storage. These case studies are good way to see what we do for our clients and give you creative ideas that MyBike can implement for you. View the entire case study at www.MyBikeMedia.com
extra-space-mybike

Goals:
To increase brand awareness and to increase storage rentals in 6 markets within the metro Boston area.

Implementation:
•To accomplish their goals, Extra Space Storage used a two prong approach of customizing MyBikes to be locked up in high traffic areas as well as advertising on rented MyBikes in Extra

Space Storage's target markets.
•To add value to Extra Space Storage's marketing campaign MyBike added Extra Space Storage promotional material to MyBike Value Packages (free handouts to college students done 4x per year).
•Extra Space Storage’s artwork featured a “First Month Free” incentive as well as a unique phone number for customers to call that measured MyBike’s effectiveness.
•Bikes were rotated weekly throughout Extra Space Storage's target market.

MyBike Media Inventory:
•12 stationary MyBikes
{36 weeks rotated to new market weekly }
•12 rented MyBikes
{36 weeks in 6 markets}
•Street Team
{Six 4 hour street teams in a 36 week window with 5 Brand Ambassadors for each event)

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