We added a new office to the MyBike mix back in December of 2010. The holidays hit coupled with the snowiest winter in recent history made it hard for us to decorate the place. I couldn't take the nakedness anymore so I opened up a bike box to hang a bike on the wall and a flood of memories hit me all once.
Inside the box was one of the original bikes I imported back in 2007. I was surprised that I still had one... let alone a new one. It made me reminisce to the earlier years of the company and why I imported bikes in the first place.
Being a bootstrapping bike entrepreneur I had to work a day job in the winter to fund the business. I had an exclusive bike agreement with Decathlon Cycle, plenty of advertisers lined up for the upcoming bike rental season, and a rock solid system in place to meet the rental demand. I hopped on the train to start my morning trek to work, sat down and read the paper. Front page news: DECATHLON IS CLOSING NORTH AMERICAN OPERATIONS. Not a great way to start my day, especially. I actually quit my job to work figure out my next move.
Later in the week I evaluated my options with my business advisors (a bunch of really successful entrepreneurs) and we came to the conclusion that MyBike would make its own brand of bike which would be imported from overseas. Being a 26 year old guy, it felt sexy to say that I was importing bikes. Making a really, really, really long story short, the bikes arrived and this bike is reminder of that trying period in the life of MyBike.